BEVI: Creating an influencer marketing program from the ground up.

When I started at Bevi there was no influencer marketing program and I was tasked with creating one. I began with creating a line of Bevi themed high quality merch. I then began forming relationships with dozens of influencers online. Quickly after starting the average follower count of influencer we worked with rose to 521k. This resulted in higher brand recall rates among consumers and higher consumer trust. Like clockwork, many influencers say the same thing "this is the nicest note I have ever gotten in a PR package." My attention to detail and genuine care about the brands relationship with influencers makes my work impactful for the brands I partner with.